Optimization– part of promotion and website promotion. The purpose of optimizing the site – achieve high relevance for pages relevant to the query in key business search engine. That is, to achieve high attendance and, as a consequence, achieve commercial success Site. We are not the first year of doing search engine optimization and promotion of sites, so we can share experiences. More and more attention is paid to the search engines content (namely <body>), the more specific and more narrow subject, the easier it is to promote a site.
Properly optimization based on optimizing the content and correct calculation of keywords, proper use of their content in. Sometimes this process is called "weighting keywords». If you have time, recommend starting with SEO-test. If the result is required urgently – choose the right things, interestingly you: guarantee promotion to positions, precision advancement traffic or low-frequency mass promotion. First, let's define what, what not to do and what not to novice professionals do, involved in optimizing sites:
- no tricks with invisible links and meta tags, search engines are becoming smarter. You are caught and thrown out of the network;
- not robiti 8 versіy the very site, to suit all bots;
- Do not use extraneous keywords – it did not bring, but harm;
- not to use two languages on one page – in the site there should be a single irrelevant pages!
- be very careful when exchanging links: earlier exploratory work looked at the number of links to your site, Now they're looking at quality sites, that you refer to.
If you have time, start with seo-test your site. It only takes one month. During this time we will find experimental low-frequency queries, little change website, establish a small number of links, wait couple updates and find out, how your site like search engine. Then the prospect of promotion will be as clear and predictable.
An important part of this test will be setting Yandex.Metrika and start receiving information about visitor behavior on your site to the promotion. Together we will analyze the site using the map links, find out the most important parameters for the search engine site – number of failures, average time of a site visit, average number of pages viewed.
Then we optimize your site of the agreed list of simple queries, and establish a small number of internal and external links. And look at the reaction of the search engine. Depending on the test result, we will offer you the active promotion (the positions or warranty) or reconstruction of the site, if necessary, or a set of measures to eliminate the consequences of the use of iron technology promotion.
This proposal is particularly relevant for:
- Sites, who unsuccessfully tried to spin more seo-companies;
- large sites with complex structure – Sites, design which is in conflict with the objectives;
- Site Owners, who can count your money.
If seo test be positive:
- We will start about behavioral factors on, already implemented the scheme site optimization and the positive reaction of AC on the link and site changes;
- Bodo is clear, where to go next, how to achieve results with minimal, and as soon as possible.
If seo test to be negative:
- be clear, that our efforts to change the site were insufficient;
- there is a reasonable risk that, that your site is sanctioned. We write the query to a search engine and get an answer, from which will clear the depth of the problem;
- It will be necessary to continue seo-test until, while working with the control searches will not give proof positive outcome.
This is the classic SEO, most popular option. Agree on a list of queries. Then begins the work to improve the site and increase the reference mass. Accounting – by the presence of your website in TOP-10. Check daily. Everything is simple and clear.
In the minds of new, when the results are heavily dependent on behavioral factors, not just hire a seo-company and expect results. If we joined in the race for “highrate words ”, will need tight interaction customer representatives and our staff.
Our joint working tools will map references Yandex.Metrika and Webvizor. The customer needs to understand, that the visible presence of the search results can be achieved, only if the site really interesting audience. We usually prompt, how to make the site better. But can not do without you.
This proposal is relevant to:
- Site Owners, are set to actively improve the site;
- topics, where everything is decided by several HF requests (vinyl windows, armored doors, Safi-coupe);
- Sites, which is not exactly imposed penalties, they successfully indexed and visible low on demands;
- domain over a year, site is small, interesting, texts unique.
In some product groups, competition for HF requests so high, sometimes advantageous not pursue “megarequest”, and try to get comparable attendance through more extensive list of keywords. In this case, we agree about the price of a click from a search engine and then try to get out as much content yet.
When poklikovomu promoting consistent only "negative" words, attendance which is not considered. Of course the name of the site and the Customer. Also not included referrals from the search results not, is convenient to combine this kind of promotion and banner contextual advertising . Reporting monthly, on the basis of meter – Яндекс.Метрики або Live Internet.
This proposal is relevant to:
- Site Owners, trying to achieve a result in HF needs in their subject, understood, it is very difficult and are looking for alternative ways to get visitors from the search results;
- for the most advanced site owners, combining results on HF needs, wide trail NP queries and context, receiving FP maximum;
- for subjects, where LF list requests actually pick up and where the presence of a wide list of NP queries more efficiently. A classic example – HF query "clothing" less productive, than a dozen requests such as "Winter jumpsuits for builders';
- for great saytіv, with the number of pages indexed 50-100 more.
Promotion of low-frequency
If your site thousands of pages, such as card catalog, best to promote just such pages for their names. We can monthly step by step adding the TOP 10 and more portions of your site pages and so until, while they will not be among the first.
Working with card catalog is constantly improving the site and the constant struggle with plagiarism. Despite the best efforts of search engines, content is often banal steal, and it has to rewrite. We have good achievements in this topic, that allows for unique content without the expense and extensive experience with thousands of headings.
Often, owners of large online stores, book publishing services and on-line videos do not even realize, the huge thematic traffic you can get from search engines, if you heed the promotion of low-frequency queries.
This proposal is relevant to:
- Sites, with hundreds of, but rather thousands of pages of products;
- owners of online shops, statistics are developed at a high level and clearly know, Headings are the most popular and profitable;
- Sales vіdeo, books, Games, appliances, auto parts and other goods – content proektіv s great number of people kartok (Actors, Athletes, Musicians).