Promo Website – Tse Internet-resource, whose main purpose is, to bring certain goods, service, event or brand and persuade customers with its choice. This is the main difference from the website or portal, which is general information on all products without emphasis on any one. You can spend a certain analogy between the promotional site and leaflet or poster. As a rule, promotional sites used to attract attention while small in duration campaigns or forming image component of the firm. Usually one promotional site dedicated to one product and the most focused on the interaction with users.
Typically, these pose before the event or the release of a new product. Also a good example of promotional sites can serve as sites, created before the release of the new movie release or a new car brand. Often promotional sites ordered in addition to the main site, to select one of the products. But those sites are worthwhile, only when there is a fairly wide range of products and is a goal strongly select one of them.
Another difference is the large number of graphics and multimedia presentations of new product. Often, promotion websites are interactive, that is, the visitor can influence, for example, the color of the product or its packaging, to better understand the potential purchase would look in another coloring.
The world has become a tradition to run online applications for new products, introduction of new brands, support communication with consumers long known, but still very popular products. The network living large number of users, and they all – Consumers, so it would be surprising, marketers had not thought was this audience. Well before, open area on a particular product and bring direct benefits, because it facilitates communication with buyers, allows you to get feedback about the product, carry out measures to increase loyalty to the brand.
The purpose of promo site – direct response
The result of promotion and promo site is to increase sales by increasing awareness of the product and get about it more information. Respectively, promotional site should perform the following tasks:
- To attract the attention of users.
- Hold ratings.
- To form the image of a company or product.
- To motivate the visitor to commit the transaction or other act.
- Being an unusual and attractive, users to independently send out links to it.
Why do you want to create a promotional site?
- You need to campaign to market the new product (for example, when a new car model, The new variety or a new drink of software and hardware solutions).
- Looking for a site for a specific event: for example, for promotion or prize draw (for example, separate contest site or seasonal sales).
- We distinguish a particular product from the total supply, differentiating it on the market (promo-site allows you to submit it as a separate product and to focus their audience is on it).
- Requires effective tool for online orders in a specific direction.
- Promo site can be a presentation website, employees to demonstrate certain features or product parameters (by sutі, represent an offer spectacular).
- Promo site increases brand awareness, Event, person or company as a whole (The image of Skladova).
- The site of this kind can be used to collect marketing information and conducting various studies.
Promo site can be performed as:
- Dopomіzhnogo for Corporate website Company.
- Independent support for a particular action.
- As the main resource of, focusing on a single product or a narrow direction.
The term "life" promo site can range from several weeks to several years – it all depends on his goals and requirements for promotion.
Promo sites create mood
Structure promotional site differs from adopted for corporate and information resources. As mentioned, major task – is a direct response, ie create a certain emotional state at the visitor. The site should be bright, very memorable and stands out among them all, already seen the potential customer.
For promo site is characterized by the following traits:
- Unusual concept, allocates resources among many others.
- Spectacular and unusual design (in most cases).
- The high level of interactivity: different presentations, videos, Flash and other similar items.
- Upscale Image (from professional photos to 3D-models of highly accurate and illustrations to the possibility of "rotate" the object).
- Multiuser elements (in particular, Games).
- Social elements (modules for blogs and personal pages, Integration with social networks).
Package "Promo-site" consist:
- Creating advertising concept (or adoption of already finished your company or your advertising representative).
- Development bright and spectacular design by custom scheme. In each case, the design is discussed individually after a thorough study of the concept.
- Complete and latest version of CMS Site. The control system is supplemented by features flexible changes in custom design, and social modules (for example, opportunity to comment).
- System avtorizatsії, allowing you to create closed sections, Available for slogans.
- Free installation independent statistical system, that allows you to collect detailed information on all users of the resource.
- Installing "pid key" on your hosting vibrany. When ordering our hosting companies also offer domain name year as a gift.
- Detailed instructions for working with the website, with illustrations.
- Technical support and consulting services
You can also order promotion promotion in search engines, SMO-campaign or media placement and contextual advertising.
How much is a promo-site?
Price promo site turnkey ranges from 600 u.o.. The main item of expenditure is design, so much of it depends on price. With simultaneous ordering and search engine promotion site discount. The development of promotional sites in our studio talking about 25 days. Specificity promotional sites such, it is impossible to distinguish some typical modules – promotional sites too personal. Often they are absent, because the focus is on the design and transfer of information about products or services. In some cases these sites is appropriate to use the module News.
Develop promotional site begins with audience. Effectively affect existing and potential customers can only be provided, about which we know almost everything. Why do they prefer your product, who see advantages in its use, that will, if a similar, how do they behave in everyday life – graє detail the role of cutaneous. The same work on the collection of technical materials much easier, when there is a clear understanding, for people with whom they are intended educational level, which basic questions need to be answered immediately, what data to, to lure visitors from competitors' sites.